The tag lives in the product
An NFC chip inside the piece, the packaging or the label. Tapping it needs no app, no account and no camera.
Phygital
One tap between the thing you made and the thing they own.
Physical products carry an NFC tag. A tap opens the digital object bound to that exact unit — owned by whoever holds it, verifiable by anyone, and yours to keep adding to long after the product left the shelf.
Product shot
A hand holding a phone against an NFC-tagged physical product, with the product's digital object appearing on screen
How the two halves connect
The bridge is the product, not an app.
Phygital usually means a QR code that opens a web page nobody returns to. What makes the difference is what sits on the other side of the tap: something the customer owns rather than something they are shown.
Bound to that exact unit
Not to the product line — to the one in their hands. Each unit has its own digital object, numbered and anchored on Bitcoin.
QR where a tag will not fit
Printed codes work the same way, for packaging, labels and formats where a chip is impractical.
Every tap after the first
The owner taps again months later and finds what you have added since: new content, new access, new reasons the object was worth keeping.
How it works
From a product to a product that answers back.
Choose what gets connected
A limited run, a premium line, a single collaboration. Anything with a unit you can tag.
Tag the units
NFC inside the product or its packaging, or a printed code. We handle the tags and the encoding.
Issue one object per unit
Each tag points at its own digital object, anchored on Bitcoin. You never touch a node or a wallet.
Run the claim campaign
The buyer taps, claims with an email address, and owns it. No wallet, no seed phrase, nothing to lose.
Who this is for
Anything made in units worth connecting.
Premium and limited products
Where the unit matters and the buyer wants proof it is the one they think it is.
Fashion and equipment
Pieces that are worn and used, and that carry their story with them.
Collectibles and editions
Cards, figures and prints where the physical and digital halves belong together.
Packaging and labels
When the tag cannot go in the product, it goes on what the product arrives in.
What sits on the other side of the tap
A Bitcoin Digital Object bound to that unit. Physical products are typically linked through a certificate object tied to the item — by an NFC tag or a serial reference — so what the owner gets is a signed, verifiable statement about their specific unit, not a web page that could say anything.
How BDOs link to physical productsMake the product worth tapping.
Tell us what you make and how many units. We will tell you how to tag it and what the owner should find on the other side.
Create with us